WordPress migrations and redesigns
Website migration consultant that checks every URL twice
Moving or redesigning WordPress? You sign the URL inventory; we map every URL, then crawl each one again on day 7 and day 30.
Day-30 URL Check: Final 40% invoiced only after our day-30 crawl shows every signed-list URL reaching its mapped, indexable page. Outages and others' changes excluded.
We take on at most 1 new relaunch project a month.
Services
Start from what is changing on your site
Moving to WordPress from another platform
Move to WordPress
From $2,990 / £2,390- Signed URL inventory, redirect map and platform pattern map
- Your content moved into WordPress with titles, meta and images
- Launch QA in an agreed window, plus day-7 and day-30 crawls
- New copywriting
Changing host, domain or URL structure on WordPress
WordPress moves
From $2,990 / £2,390- Signed URL inventory built from Google Search Console data
- A redirect map with each old URL mapped to one page
- Database search-replace that keeps serialized data intact
- Hosting and domain renewals
Redesigning a WordPress site that earns inquiries from Google
WordPress redesign
From $5,990 / £4,790- Signed URL inventory and redirect map before launch
- New design built in WordPress on a supported PHP version
- Parity check of titles, headings and links on staging
- New copywriting
Your developer or agency is building the new site
SEO-only migration
From $1,390 / £1,090- Signed URL inventory: Google Search Console, backlinks, index status, sitemaps
- One-to-one redirect map in your server’s or plugin’s import format
- Parity sheet of old titles, headings and metadata per URL
- Site build and design
Traffic already dropped after a launch
Traffic recovery
From $490 / £390- Google Search Console comparison around your launch date, URL by URL
- A crawl of your old URLs on the live site
- A check of the six causes in Google’s traffic-drop guide
- Manual-action reconsideration requests
- Example: 30-Day Launch Check, S $472 / £376
Agency partners pay 20% below the public price of each package.
- Signed URL inventory and redirect map for the client’s relaunch
- Launch QA: a staging crawl, launch-day checks and two follow-up crawls
- Reports and fix lists in your agency’s name and logo
- Ongoing development work
Six launch defects a website migration consultant checks for
Every old URL that earns clicks or links needs a working page to reach on launch day, whether the site changes platform, domain, design or URL structure. These six defects break that, and each one has its own check before or after launch.
An old URL returns a 404 because the map has no row for it
- Check that catches it
- URL inventory and redirect map
- When
- Before launch
Old URLs redirect to the homepage instead of a matching page
- Check that catches it
- One mapped page per URL, signed by you
- When
- Before launch
A new template drops a page’s title or H1
- Check that catches it
- Parity check of each old page against its new one
- When
- On staging
A staging noindex rule or robots.txt block reaches the live site
- Check that catches it
- Launch QA
- When
- Launch day
Canonical tags still point at the staging site
- Check that catches it
- Launch QA, then the day-7 crawl
- When
- Launch day and day 7
A redirect passes through two or more hops before its mapped page
- Check that catches it
- Launch QA, then the day-7 crawl
- When
- Launch day and day 7
The day-30 crawl then checks every URL on the signed inventory once more. Each check belongs to a phase of the phase-by-phase migration process and leaves a file you receive: the signed inventory, the redirect map, the parity sheet or a crawl report.
The URL-Verified Migration, end to end
The URL-Verified Migration is for businesses that move their site to WordPress from another platform, or change domain or URL structure on WordPress. We do the move and the URL work in one project, from $2,990 / £2,390.
Each project starts from the URL inventory you sign and includes launch QA and crawls on day 7 and day 30; the handover pack holds the redirect files and the signed inventory. Not included: hosting, domain renewals, premium theme or plugin licenses, new copywriting and ad spend. Every package, size and billing line is listed in USD and GBP.
The URL-Verified Redesign applies the same URL work to a new design on WordPress, from $5,990 / £4,790; WordPress redesigns with URL checks sets out its sizes and scope.
Founding-Client 3-Week URL-Verified Migration Sprint for WordPress Business Sites
Businesses moving another platform into WordPress, or changing domain or URL structure on WordPress
| Size | USD | GBP |
|---|---|---|
| Size S: up to 50 pages, 500 URLs | $2,990 | £2,390 |
| Size M: up to 200 pages, 2,000 URLs | $5,490 | £4,390 |
Includes
- Signed inventory, redirect map and platform pattern map
- Content moved into WordPress with titles, meta and images (S: up to 50 pages and 500 URLs; M: up to 200 pages and 2,000 URLs)
- 30-Day Launch Check
- 90 days of Weekly Redirect Guard
- Handover Pack
- For rebrands, a Domain-Change Kit: change of address, old domain kept live with host-level 301s, and a list of profiles and citations to update
- Link Reclamation for the top 20 linking domains
Not included
- Paid plugins the old platform used
- New copywriting (we move your existing content)
- Hosting and domain renewals
- Premium theme or plugin licenses
- Stock images
- Ad spend
- Translation
What we put in writing
Terms for URL-Verified Migration
Day-30 URL Check
- Condition
- The final 40% of the project fee is invoiced only after our day-30 crawl shows every URL on your signed list reaching its mapped, indexable page: the old URL returns one 301 to its mapped target, the target returns 200, is not noindexed or blocked by robots.txt, and its canonical points to itself; an unchanged URL returns 200; a URL the signed map retires returns 410. Your part: sign the URL inventory and the map before launch, keep our WordPress admin and hosting/DNS access through day 30, and tell us before changing URLs, permalinks, redirect rules or redirect plugins in those 30 days.
- Remedy
- We fix every failure at no charge and re-crawl within 2 business days of each fix; the 40% is invoiced on the first passing crawl.
- How to claim
- Automatic: day 30 is 30 calendar days after the launch time in the launch log, and we run the crawl within 2 business days after it. The report and CSV are shared with you, and you can re-run the same list.
- Limit
- Once per project. If the crawl cannot run because access was removed or the site is down for reasons outside our scope, the 40% is invoiced on day 37. Not covered: host, CDN or DNS outages; changes made by you or anyone else; URLs added after you signed the list.
Staging sign-off
Second 30% due when you approve staging, or 5 business days after we send it unless you list in-scope fixes.
- Applies to
- Projects bill 30% to book, 30% at staging sign-off and 40% under the Day-30 URL Check.
- How it is billed
- Staging counts as approved when you approve it, or 5 business days after we send it unless you list in-scope fixes in that time.
- How it runs
- List the in-scope fixes in writing within the 5 business days.
- Limit
- In-scope fixes only; new requests are quoted as extra hours.
Founding-Client bonus
Projects signed by 29 January 2027, 11:59 p.m. ET get 9 more months of Redirect Guard (sold separately at $149 / £119 a month).
- Who qualifies
- A Migration, Redesign, Intensive, SEO Migration Package or Recovery Fix signed before 29 January 2027, 11:59 p.m. ET.
- What you get
- 9 more months of Weekly Redirect Guard after the included 3, starting after your own launch.
- How it is applied
- Included in the order form when it is signed before the deadline.
- Limit
- Once per project. The window runs once and closes at 29 January 2027, 11:59 p.m. ET.
Process
How a project runs
01
Quote
You send the site URL, the platforms involved and the launch date. Fixed quotes come back within 1 business day.
02
URL inventory
We list every URL with Search Console clicks or impressions, backlinks, an index entry or a sitemap entry, and you sign the list.
03
Redirect map
Each URL on the signed inventory is mapped to one page, and you sign the map before launch.
04
Build and launch
We move or rebuild the site in WordPress, or your developer does; we crawl staging against the map and run launch QA in the agreed launch window.
05
Day 7 and day 30
We crawl every URL on the signed inventory again and list any URL that does not reach its mapped page.
If your developer or agency builds the site
The URL work is also sold on its own, so SEO Migration Studio can work as the SEO migration consultant beside your developer or agency. The Migration Map, from $1,390 / £1,090, gives you the signed URL inventory, a parity sheet and a launch-day runbook, and we hand over the redirect map in the import format your server or plugin reads.
SEO-only billing: 50% to book; 50% invoiced when the map covers every signed-list URL. SEO-only support while your developer builds adds the Launch Check and a package that combines both. To draft the map in-house first, start from the redirect-map template.
When a host move needs little SEO work
A host move needs little SEO work when every URL stays the same: there is nothing to map or redirect, only launch QA and the crawls after it, which the Launch Check covers from $590 / £470. A domain or URL structure change is a different job, because the URLs change: moving your WordPress site sets out each kind of move and its price.
If clicks fell after a relaunch
A traffic drop after a relaunch needs its cause named before anyone pays for a fix. The diagnosis after a relaunch, from $490 / £390, compares Google Search Console data by URL before and after launch, crawls the old URLs and checks each cause in Google’s traffic-drop guide, from site moves to algorithmic updates.
Charged on delivery: Card saved at booking; charged only when we email the report. No report, no charge. To weigh the evidence yourself first, telling a migration defect from a Google update walks through it.
The studio, time zones and contracts
SEO Migration Studio is a WordPress migration and redesign studio working remotely from Pakistan for businesses in the US and the UK. We do the build and the SEO work in-house; nothing is subcontracted without your written OK. Before a call, you can read who does the work and how time zones, launch windows and contracts work.